Luxe Graphics is a full-service printing, signage, and vehicle wrap company based in Cape Coral, Florida. While employed at Luxe Graphics, I optimized the brand identity and designed a comprehensive system of visual assets, including branded stationery, promotional materials, and other collateral. This project focused on enhancing brand consistency, improving visual communication, and delivering high-quality design solutions across print and digital applications.
- Luxe Graphics Inc
- Cape Coral, Fl
- Brand Identity / Collateral Design
- Printing / Signs / Wraps
Challenge
Luxe Graphics faced a major challenge with its brand identity: the logo lacked performance and versatility, and there was no consistent brand application across different platforms. Frequent design changes and the absence of a visual system caused inconsistencies that weakened the company’s image and complicated its communication efforts.
Goals
The main goal was to strengthen Luxe Graphics’ visual presence and create a cohesive brand system that would convey professionalism and consistency. The aim was to ensure that every piece of communication — from digital assets to printed materials — reflected a unified identity and supported the company’s positioning in the market.
Solution
To address these challenges, I redesigned and optimized the brand identity, establishing a complete visual system that included logo refinements, color palette, typography, and brand usage guidelines. I also created adaptable templates and visual standards to ensure consistent implementation across all channels, minimizing the need for ad-hoc design adjustments.
Results
The project resulted in a strong and professional brand identity that enhanced Luxe Graphics’ market presence. The company was able to streamline content creation, reduce revision cycles, and achieve a more efficient workflow. As a result, Luxe Graphics projected a more cohesive and competitive image, improving brand recognition and client perception.
Optical adjustment applied to the brand logo for precise visual balance and alignment.
Illuminated signage designed to enhance brand presence.
Created branded bottle label proposals for promotional and customer-use applications, with the business owner ultimately choosing the two designs on the right.
I designed and applied the refreshed brand identity to the storefront, creating a visually striking facade that draws customer attention and strengthens the brand’s street presence.
Featured in El Directorio Hispano USA 2024 – Collier/Lee, accompanied by an exclusively designed corporate folder.
Branded product catalog and email campaign promoting storefront and wrap services with cohesive visual design.
Designed a cohesive set of Instagram posts to strengthen Luxe Graphics’ online presence, using a clean and modern aesthetic aligned with their brand identity.