L E Y D A M A C H A D O

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About Me

Leyda Machado Workstation
About me

Building Thoughtful
Brand Experiences

Although I graduated in Computer Engineering, I always felt strongly connected to creativity, drawing, and visual expression. Engineering gave me structure and analytical thinking, while design became the space where I could reconnect with my creative side.

After discovering Graphic Design, I decided to pursue a postgraduate diploma in Graphic Design, which marked the beginning of my professional journey in the creative industry.

Since then, I’ve worked across hybrid roles combining design and development, building a multidisciplinary perspective that blends visual communication with technical understanding. My background allows me to approach digital experiences — especially web environments — with both creativity and structure.

Over time, my interests naturally evolved toward branding and strategic visual communication. Today, I’m passionate about creating cohesive visual identities and digital brand experiences that not only look visually compelling, but also support business goals and solve communication challenges.

I believe design is far more than aesthetics — it’s a strategic tool capable of shaping perception, creating connection, and helping brands communicate with clarity and purpose.

8+

Years Of Experience
My Skills

Blending Creativity & Technical Thinking

Figma
Figma
Illustrator
Illustrator
Photoshop
Photoshop
Indesign
Indesign
Hard Skills

The Technical Side

HTML
HTML
CSS
CSS
Javascript
Javascript
Wordpress
WordPress
Bootstrap
Bootstrap
Soft Skills

The Human Side

Structured & Detail-Driven01
Problem-Solving02
Continuous Learning03
Multi-Project Handling04
Collaborative Mindset05
Branding Strategy Visual Identity Visual Communication Brand Systems Digital Experiences Branding Strategy Visual Identity Visual Communication Brand Systems Digital Experiences Branding Strategy Visual Identity Visual Communication Brand Systems Digital Experiences Branding Strategy Visual Identity Visual Communication Brand Systems Digital Experiences Branding Strategy Visual Identity Visual Communication Brand Systems Digital Experiences Branding Strategy Visual Identity Visual Communication Brand Systems Digital Experiences
My Experience

Experience & Education

2017 - present

Brand & Digital Designer

Freelance
2022 - 2025

Graphic Designer

Luxe Graphics Inc., USA
2015 - 2017

Product Designer & Developer

SiVaH, Cuba
2014 - 2015

Electrical & Electronic Repair Tech

Ingenius Technologies, Cuba
2010 - 2014

Specialist "A" in Computer Science

Ministry of Finances and Prices, Cuba

Work

Study

2016-2017

Postgraduate Diploma
Marketing & Advertising

UNSTA, Argentina
2014-2017

Master's Degree
Applied Computer Science

Havana Technological University Jose A. Echeverria (CUJAE), Cuba.
2015 - 2016

Postgraduate Diploma
Graphic Design

UNSTA, Argentina
2004 - 2010

Bachelor's Degree
Computer Science Engineering

Havana Technological University Jose A. Echeverria (CUJAE), Cuba.
Branding Strategy Visual Identity Digital Experiences Visual Communication Brand Systems Branding Strategy Visual Identity Digital Experiences Visual Communication Brand Systems Branding Strategy Visual Identity Digital Experiences Visual Communication Brand Systems Branding Strategy Visual Identity Digital Experiences Visual Communication Brand Systems Branding Strategy Visual Identity Digital Experiences Visual Communication Brand Systems Branding Strategy Visual Identity Digital Experiences Visual Communication Brand Systems Branding Strategy Visual Identity Digital Experiences Visual Communication Brand Systems
Award for Contribution to Research

My Awwards Got For Excellent Research

2018National Prize of the Cuban Academy of Sciences01National Prize of the Cuban Academy of Sciences